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JOHN HELPS ORGANIZATIONS EMBRACE CHANGE AND EXPLORE RISK THROUGH WORKSHOPS, SPEAKING AND PUBLISHED WRITING

Media page for John Wessinger, author of RIDE THE WAVE

ABOUT THE AUTHOR

John Wessinger, author of RIDE THE WAVE, helps organizations and business leaders embrace changing markets and explore strategic risk through workshops, executive and team retreats, keynote speaking and published writing.
He believes that in order to find success in changing and disruptive business conditions, leaders need to embrace change, adopt a mindset driven by skill progression and use risk as a compass to reach new levels of success.
John is the founder of PLAN | MARKET | SELL and has previously worked for global organizations in the retail and healthcare industries supporting the marketing and sales of billion dollar brands.
BOOK LAUNCH PRESS RELEASE

BOOK DESCRIPTION

Ride the Wave is for organizations, business leaders and anyone looking for a new process to overcome personal or professional challenges. Use the three principles of the surfer to find new sales and marketing success by embracing the market conditions, adopting a progression-based mindset and learning to use risk as a compass.
Ride the Wave is a tactical and inspirational take on how to overcome the new sales and marketing challenges faced by business leaders today. With market disruptions around every corner, Ride the Wave is a new process to embrace change and create a powerful new relationship risk. 
BOOK DESCRIPTION

BOOK TRAILER

AUTHOR VIDEO

MEDIA APPEARANCE – WCCO

MEDIA APPEARANCE – KARE

Radio Interview Dr. Diane Hamilton

INTERVIEW – NATIONALLY SYNDICATED RADIO SHOW

Dr. Diane Hamilton’s leadership radio show includes interviews with some of the most successful entrepreneurs, thought-leaders, authors and speakers that inspire listeners to take the lead in their career and personal life.

In addition to being a nationally syndicated radio host, award-winning speaker, author, and educator, Dr. Hamilton is a thought leader in the fields of leadership, sales, marketing, management, engagement, personality, and motivation.

LISTEN HERE: 

INTERVIEW – INTERNATIONAL BUSINESS PODCAST

Hosted by Rick Nuske of Adelaide in Australia, the My Future Business Podcast is a catalyst for change with the goal of helping businesses worldwide.

Rick believes that it’s the obligation of experienced business owners to help increase the survival rate of all businesses by sharing everything they know about getting better business results.

LISTEN HERE:

 

 

 

INTERVIEW – GLOBAL BUSINESS RADIO SHOW

Christina Nitschmann, host of Savvy Business Radio is a highly sought after radio show host, speaker, and consultant. Christina comes from a dynamic background in corporate finance with more than twenty years of experience in the field of corporate finance and accounts receivable.

Savvy Business Radio is home to over 3.5 million listeners per month via AM/FM stations and podcasting platforms globally.

LISTEN HERE:

INTERVIEW – ENTREPRENEURSHIP RADIO SHOW

Jim Beach hosts the School For Start-Ups Radio Show that is featured on 16 different AM and FM stations and he has recorded over 1,150 shows.

Jim has interviewed entrepreneurs, authors and some of the biggest names in business including Brian Tracy, Simon Sinek and Michael Dubin of the Dollar Shave Club.

LISTEN HERE:

 

 

CONTRIBUTOR ARTICLE

Embrace Risk and Supercharge Your Career

“Within today’s ever-changing and disruptive business conditions, the surf is always up. Widespread changes are now occurring regardless of the industry or market and business leaders will need to change how they approach their careers in order to meet these new demands.

I spoke with John Wessinger, author of RIDE THE WAVE: How To Embrace Change And Create A Powerful New Relationship With Riskto discover what business leaders can learn from the archetypal surfer about how to explore a career change.

FULL ARTICLE

CONTRIBUTOR ARTICLE

The Definitive Guide To SEO Traffic

“According to John Wessinger founder of PLAN | MARKET | SELL, his strategy for promoting and improving content is to first create long-form, quality content (4,000 to 5,000 words).

His focus is on creating a series of articles versus one-off topics. It’s a better way to engage readers and it allows you to walk them through a longer process instead of posting short takes that may or may not be of interest.

He want readers to go back to that resource again and again like it’s a menu of content options to keep them engaged.”

FULL ARTICLE

MEDIA Q & A

WHY DID YOU DECIDE TO WRITE RIDE THE WAVE? 

“Ride The Wave is a business book that highlights the new challenges we are experiencing because of technology and information-sharing platforms. There is a new power dynamic between companies and customers in which buyers no longer need organizations to help them make a purchase decision.”

“This change is happening so fast that organizations are having a hard time keeping up and professionals are having to rethink how they approach selling and marketing as well as what skills will be needed to solve these new challenges.”

“I wrote Ride The Wave because I had experienced these challenges first-hand and had to go through the process of reevaluating where I was in my professional career and had to identify the new sales and marketing skills that I would need now and in the future.

WHY DID YOU USE SURFING OR SURFERS AS THE MODEL FOR OVERCOMING THESE CHALLENGES? 

“Just prior to writing this book, I tried ocean surfing for the first time. What I learned was that surfers had a set of principles that they used to ride waves and there was a lot that business professionals could learn from their approach.”

“I created three principles to help business leaders and organizations embrace the conditions (quickly evaluate changing markets), adopt a progression-based mindset (continually build new skills) and use risk as a compass (willingly explore risk-driven strategies).”

WHO IS RIDE THE WAVE FOR?

“Ride The Wave is for business leaders, organizational teams and anyone looking for a new process to overcome any kind of personal or professional challenge.”  

“This book is meant to inspire readers to embrace the changes we are all experiencing and my hope is that the process gives readers a roadmap to explore personal and professional challenges in a new way.” 

MEDIA Q & A

AXIOM BUSINESS BOOK AWARDS

Bronze Medal | Sales 

The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are an information-hungry segment of the population, eager to learn about great new books that will inspire them and help them improve their careers and businesses.
 
The Gold, Silver and Bronze medal-winning books make up an incredible reading list – an informative and entertaining list that covers all aspects of business and in a wide range of categories, from Leadership to International Business.

The author of RIDE THE WAVE, John Wessinger, was honored alongside some of the best names in business writing today. Including: Ray Dalio (Principles), John C Maxwell (No Limits), Joi Ito and Jeff Howe (Whiplash) as well as Chip Heath and Dan Heath (The Power of Moments).

NATIONAL INDIE EXCELLENCE AWARDS 

Winner | Sales & Marketing 

The National Indie Excellence® Awards celebrate independent publishing as a strong and proud facet of the publishing industry. Recognizing authors and publishers hard work, NIEA is a champion of self-publishers and the small or independent presses that go the extra mile to produce books of excellence in every aspect.

Winners and finalists are determined on a basis of presentation in every facet of the published product. Jurors value a synergy of both form and content as they review entries spanning a wide range of genres; sponsorship awards and monetary prizes are selected from the overall group of Winners and Finalists.

 

BOOK EXCELLENCE AWARDS 

Winner | Sales & Marketing 

The Book Excellence Awards were founded by Literary Excellence Incorporated. The awards recognize authors from all backgrounds and genres, providing them with an opportunity to celebrate their achievements in releasing their book.

Receiving a Book Excellence Award is a tremendous honor that represents the hard work, dedication and commitment that went into creating a book. Books that have received a Book Excellence Award have been recognized for their high-quality design, writing and overall market appeal.

SUCCESS STORY

 

 

READER’S VIEW REVIEWER’S CHOICE AWARD

Honorable Mention | Business

The annual literary awards were established to honor writers who self-published or had their books published by a subsidy publisher, small press, university press, or independent book publisher geared for the North American reading audience.

Criteria for judging is content/originality, presentation/design, innovation, social relevance, production quality, enjoyment/impact, plot/story line, and resourcefulness.

ERIC HOFFER AWARD 

Honorable Mention | Business

The Eric Hoffer Award honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing, as well as the independent spirit of small publishers.

Since its inception, the Hoffer Awards has become one of the largest international book awards for small, academic, and independent presses.

 

 

READER’S FAVORITE 

5-Star Book Review.

Readers’ Favorite is the fastest growing book review and award contest site on the Internet.

They have earned the respect of renowned publishers such as Penguin Random House, Simon & Schuster, and Harper Collins, and have received the “Best Websites for Authors” and “Honoring Excellence” awards from the Association of Independent Authors.

 

RETAILERS:

KIRKUS REVIEWS

A Debut Book Applies The Principles Of Surfing To The Business World Of The 21st Century

“This rare and engaging business manual should appeal equally to the manager’s inner surfer and the surfer’s inner manager. The inspiration here is to marry the two worlds–to import into the realm of sales and marketing some of the basic tenets of surfing. In this view, companies that rely blindly on old patterns rather than continuously shifting their approaches to fit new situations are just asking to be swamped by the next big wave. Rather, the author maintains, companies should use risk, harnessing it to prod their thinking in new and necessary directions.” – Kirkus Reviews

KIRKUS REVIEW PDF

AMAZON REVIEWS:

“I believe anyone seeking a novel way of approaching problematic business and personal obstacles will benefit from this book.”  – S. J. Main

 

“John neatly ties his surfing experience into the world of business, inspiring all of us to think outside the box as we Ride the Wave.” – R.J. Randall

 

“If your approach to sales and marketing isn’t working, this book can help you make a change. It’s got practical advice with personal stories about surfing, business, and overcoming obstacles.” – JB

 

“The lessons in this book have left me with a constant running inner dialogue; to be mindful of operating my business not only from its present state, but where it’s going in the future.” – E. Caplan

 

“Awesome book. Change is the new constant in business and in life and John hits the nail on the head with this one. Highly recommend grabbing your copy today!” – Andrew

 

“An engaging and fast paced read, Ride the Wave shows entrepreneurs ways to overcome challenges and hurdles in this always-online, technology-dominant time, inspiring readers to think outside of the box. – Aparna

AMAZON REVIEWS PAGE

ABOUT WISE INK

Our authors create more than books. Our authors create impact. They embody purpose and change. Our authors are storytellers, consultants, small business owners, and movement makers. Wise Ink exists to be their haven.

We help purpose-driven authors refine, perfect, and strategically implement content for their audiences and create a plan to succeed in the marketplace. With Wise Ink, you’ll receive expert book publishing services, personal attention to your vision, and the tools you need to execute your vision in the most impactful, successful way possible.

Services include author coaching & consulting, writing & editing, book design & ebook conversion and printing & distribution.

PUBLISHER CONTACT INFORMATIONPublisher of RIDE THE WAVE - Wise Ink Creative Publishing807 Broadway St. NE Suite 46
Minneapolis, MN 55413
612.605.1775
editor@wiseinkpub.com


AUTHOR CONTACT INFORMATION

Author Contact Information for RIDE THE WAVE

3116 W. Lake St. Suite 226
Minneapolis, MN 55416
651.308.7404
johnwessinger@planmarketsell.com


ABOUT PLAN | MARKET SELL

PLAN | MARKET |SELL is a sales consulting and marketing services company designed for today’s changing business conditions. We help organizations grow their sales, customers and market share through an integrated approach of strategic planning, marketing strategy and sales execution.

We collaborate with leadership teams to drive new growth by helping clients understand changing markets, build new capabilities and explore risk-driven strategies that accelerate growth. We are industry agnostic, project-based specialists and have a dual set of expertise in marketing and sales.

Services include sales consulting, marketing services, strategy assessments, workshops, team building experiences, coaching and published writing.