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FRAMEWORK

WE USE A PROVEN FRAMEWORK TO HELP YOU SIMPLIFY YOUR MARKETING AND SALES

Author Contact Information for RIDE THE WAVE

PLAN | MARKET | SELL

OUR FRAMEWORK
We use an integrated approach of strategic planning, marketing and sales to make organizations more efficient and more effective.
Our framework creates new and transformative business strategies that improve how companies market and sell their products or services.
Align marketing and sales with the new way that customers buy.
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WHAT WE DO 

MARKETING-TO-SALES 
Marketing and sales no longer work in silos. Organizations need to have an end-to-end, marketing-to-sales process that covers every aspect of the customer decision journey. We understand this process from the strategic level and can help implement bold ideas at the customer level.
CUSTOMER ALIGNMENT
Our core belief is that organizations need to align their efforts with the new way that customers buy. We do this through holistic and actionable plans that accelerate the marketing-to-sales cycle in the short-term, but also generate long-term growth for the organization into the future.
NEW GROWTH 
From assessing current strategies to implementing new processes and systems, we have the marketing and sales experience to separate you from the competition. Regardless of the product lifecycle, we can help discover untapped opportunities that drive new growth.

HOW WE DO IT

STRATEGIC ASSESSMENT
We conduct an in-depth analysis of the organization with a focus on the marketing-to-sales process. We identify ways to create new growth by: improving processes and systems, discovering new market opportunities and creating a customized strategic plan that drives customer value.
COLLABORATIVE PARTNER
We believe in the power of collaborative relationships. We see ourselves as not just partners, but an extension of the organization. We have the experience of working closely with executives and management teams to support the execution of new strategies and transformative initiatives. 
PROJECT EXECUTION
We focus on the specific objectives for each individual client and work to fundamentally improve the organization from the inside out. We understand the challenges around strategic change and are committed to creating a solid foundation to build upon until the desired outcome is achieved.

Disruptive Business Conditions

THE NEW CONDITIONS

There is a new set of sales and marketing challenges impacting business conditions and it’s only a matter of time before every industry feels the pain from market disruptions. Not being prepared to meet these new challenges head-on will wipe out most organizations.
With rapid change, you can’t be slow. If you’re standing still, you’re falling behind. And because of mass distraction with the way we live and work, you need to find creative and innovative ways to stand out from the crowd.
How will you grow your business when you are constantly battling wave after wave of change?

THE BUSINESS CHALLENGE

The biggest challenge in any business is continually finding new ways to grow. Whether it’s sales, revenue, market share or new customer growth, every organization needs to find ways to grow in market conditions that are always changing.
It can be hard to identify the skills needed inside your organization when the market is in flux. And trying to overcome new challenges is risky when you don’t know what the results of making an organizational change will be.
Organizations often practice risk-aversion instead of seeing change as an opportunity to grow. We help you find the natural momentum within changing markets and accelerate new growth.

Stop the domino effect of new sales and marketing challenges

New Sales And Marketing Solutions

THE PROBLEM

Solving these problems through trial and error takes time. And looking for help in an ocean of choice is time-consuming, confusing and frustrating. Often spending money on big names, bloated budgets and services you don’t need.
Most organizations spend money on marketing with no regard for how it will impact sales. This causes a disconnect between the two main growth drivers inside your organization that should be working together instead of in opposite directions. 
This creates additional costs, overlapping services and a loss of traction in markets that have already come and gone.

THE SOLUTION

The PLAN | MARKET | SELL framework helps business leaders and organizations grow their sales, customers and market share. We collaborate with leadership and management teams to help them embrace market changes, build new skills and explore risk.
We help organizations looking for ways to create new growth, but are falling behind competitors and struggling to standout in their markets. Or experiencing employee attrition and a lack of motivation amongst teams.
We help find solutions to the obstacles and challenges standing between you and new growth.

Sales And Marketing Solutions

Sales And Marketing Landscape

DISCOVER WHITE SPACE

PLAN | MARKET | SELL is a framework that helps organizations navigate these changing business conditions and guides leaders through the process of overcoming market challenges by using the natural momentum within changing markets to generate new growth.
We help you discover white space in congested markets and accelerate the time it takes to identify a lead and close the sale. We integrate the strategic expertise of a management consulting firm and the creative approach of a marketing agency with the intimate customer knowledge of a world class sales organization. 
We create sales and marketing initiatives that take the surprise out of market disruptions.  

DRIVE TRANSFORMATION

PLAN | MARKET | SELL will transform your organization from feeling frustration and stress to feeling the satisfaction of having your plans succeed.  Generating better results, but also a better quality of work life for you and your organization.
We help you spend less time fixing your marketing and sales and more time meeting the needs of your customers. Discover greater confidence in your skills and organizational capabilities, along with the intentionality that comes from making impactful strategic decisions.
Reach your true potential as a leader and transform your organization.   


PROBLEMS

DO YOU WANT TO SOLVE A PROBLEM OR EXPLORE A NEW IDEA?
  • Are you experiencing a problem and want it fixed immediately?
  • Or are you’re anticipating a problem and want to start the process of planning for it now? 
  • Either way, we have the products and services for today’s changing business conditions.

SOLVE A PROBLEM


CHALLENGES

WHAT HAPPENS IF YOU DO NOT SOLVE YOUR CURRENT OR FUTURE CHALLENGES?
  • Is your there a lack of clarity when it comes to what to do next?
  • Does the uncertainty give you a sense of not having control?
  • This can lead to poor performance, lack of growth and a feeling of irrelevancy in the market.

EXPLORE A CHALLENGE


BENEFITS

WHAT ARE THE BENEFITS OF OUR OFFERINGS?
  • Our product and services offerings are designed to streamline the marketing-to-sales process and shorten the overall sales cycle.
  • Improved processes increase revenue and decrease costs.
  • Putting you on the fast-track to growth.

DISCOVER THE BENEFITS


RESULTS

WHAT ARE THE RESULTS?
  • Have a better understanding of the customer decision journey.
  • Identify the points of contact on that journey that will make the most impact from your efforts.
  • Create a unique buying experience for customers that is driven by value. 

ACHIEVE NEW RESULTS

GROW YOUR BUSINESS WITH PLAN | MARKET | SELL

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