PLAN | MARKET | SELL – Workshops

John Wessinger

SIMPLIFY YOUR MARKETING AND SALES IN 2019

PLAN | MARKET | SELL WORKSHOPS

The PLAN | MARKET | SELL Workshop is a 2-day deep dive into the two main revenue drivers inside your organization – Marketing and Sales.

Together we assess your marketing-to-sales process to find out what’s working and what’s not.

Based on what we learn from exploring your past successes and new challenges, we then work collaboratively to build you a new blueprint for success.

WHY A WORKSHOP?

The idea for this sales and marketing workshop was to create an engagement option that allowed a client to get a full assessment of their strengths and weaknesses, but create a quick and dirty turnaround plan that could get them back on track fast.

We are able to make an immediate impact in the business in the short-term, but also provide a long-term plan that will still be relevant in the future.

Engaging with consultants and spending 12 to 18 months on your problems is no longer a viable option with the market dynamics of most businesses changing every 6 months.

Hiring someone to spend day-in and day-out at your office is not only distracting, but also very expensive.

After our 2-day workshop, you should have a better sense of what your problems are and have a new plan in-hand to fix them.

WHO ARE THE WORKSHOPS FOR?

The workshops are designed for small-to-mid-sized companies that need to either formalize their marketing to sales process or improve parts of the process that have gone off the rails.

The workshop is industry agnostic and any organization experiencing new challenges, whether they are in real estate, manufacturing or software, can benefit from doing a hard scrub of their business.

Each workshop is customized to the unique challenges inside your organization. No canned talks here. You will have more confidence in your next steps and a personalized plan to help you get there.

HOW MUCH DOES THE WORKSHOP COST?

The cost of the workshop is $10,000 and is meant to be a yearly tune-up at a low cost, but with a high return on impact.

Each workshop will explore the specific challenges outside your organization, the types of skills you need to be developing in-house and how to tackle these new challenges while minimizing your risks.

Creating a path for you to move forward without sinking your teams in the process.

My goal is to make your initial $10,000 investment a fractional cost of the larger results you will achieve.

WHO SHOULD ATTEND?

Workshops are offered in a team format to get everyone on the same page fast. Or they can be a done one-on-one with individual leaders that want to set aside time to think strategically and work behind the scenes on their new strategies.

The workshops are filled with practical ideas and process-based tools to help you grow your business. Instead of taking a spray and pray approach with various projects and initiatives throughout the year, we help you curate the best strategies and tactics that benefit your business and best solve the problems of your specific customers.

The areas of focus within the workshops will include: Sales and Marketing Strategy, Inbound Marketing, Content Marketing, Sales Planning, Sales Messaging, Customer Targeting and Sales Force Effectiveness.